About Me

About Me

Designing systems at the intersection of technology, media, and digital rights

I’m a Product Architect and MediaTech founder focused on building platforms where technology meets real-world complexity.

Over the years, my work has centered around designing scalable systems — especially in areas where media, copyright, licensing, and data intersect. I enjoy working on problems that don’t have obvious answers, and turning structural complexity into products people can actually rely on.

Currently, I’m building Rightika, a platform aimed at improving how film and TV series copyrights are verified, managed, and traded globally. My role spans product architecture, technical strategy, and long-term platform vision always with a focus on clarity, transparency, and practical execution.

Tools I Use

Technology stack behind my work

Tools are never the goal. I use them to support product thinking, system design, and long-term platform architecture not just execution.

Product & System Design

Designing products by focusing on system structure, data flow, and long-term scalability, not just features or interfaces. Emphasis is on clarity, maintainability, and real-world constraints.

Tools: Figma, Whimsical

Backend & Architecture

Building robust backend architectures with a focus on performance, security, and clear separation of concerns. Experience across both monolithic and service-oriented patterns.

Technologies: PHP (Laravel, CodeIgniter), Node.js, MySQL

Infrastructure & Media

Designing media-aware infrastructures for storage, processing, and delivery of video content at scale. Focused on efficiency, reliability, and controlled access.

Tools: FFmpeg, Cloud Storage, CDN-based delivery

Automation & Data

Automating workflows and data flows to reduce manual overhead and improve system reliability. Used for integrations, monitoring, and operational efficiency.

Tools: n8n, Custom APIs, Data pipelines

Collaboration, processes, and delivery

Working closely with technical and non-technical teams using transparent workflows and version-controlled collaboration. Prioritizes clarity, accountability, and smooth handoffs.

Tools: GitHub, Jira, Trello

Problem Solving & Thinking

Approaching complex problems through decomposition, system-level thinking, and careful trade-off analysis. Focused on solving the right problems before implementing solutions.

Work Experiences

My professional journey in in building technology-driven products

Over the years, my professional journey has evolved from hands-on technical execution to product architecture and platform-level thinking.

My work has focused on building and scaling technology-driven products, particularly in media, content, and digital rights ecosystems.

Rightika

Leading product architecture and technical strategy for a MediaTech platform focused on global film and TV copyright licensing. Involved across system design, infrastructure, and long-term platform vision.

2024 - Present

Mobix Media

Co-Founder / Technical Leadership
Building and scaling media-focused platforms with an emphasis on monetization systems, content workflows, and technical operations.

2018 - Present

IT Parsa

CTO / Technical Lead
Led technical teams and system development across multiple projects, focusing on backend architecture, scalability, and delivery of complex web-based solutions.

2016 - 2021

IRNUX

Project Manager
I started as a senior php developer in the company and started magento module development. In 4 years, I done several eCommerce projects.

2012 - 2016